I'm Proud to Do Things #LikeAGirl

Always launched a brilliant new campaign, aimed at addressing the stereotypical “like a girl” adjective and teach females to be proud of all of their accomplishments.

Wait, did I just say Always? Like the brand that creates products for women and their monthly “visitor”? YES – like the brand that creates tampons, pads and other supplies that help women navigate their period, a totally normal and necessary function for females.

The new campaign features a video (watch it!) where women, men, girls and boys are asked

I run 13 half marathons in one
year #likeagirl!

questions about how someone might do a simple activity “like a girl.” The responses feel typical, unapologetically clichéd. Of course women flail their arms when they run because that’s just “like a girl” would do it.

As the video advances and the director starts to inquire about the “typical” responses, participants pause and reflect on why they answered one way when they really feel differently about it. The questions are presented to much younger girls, ones who don’t fully understand stereotypes, and their responses are much different. At what point are we programmed to believe female actions are inferior to men? Since when does our approach feel like a joke? Why is “like a girl” synonymous with frail, weak, silly, fussy or frilly?

• I am proud to be a woman. 
• I am proud to run like a girl.
• I am proud to mountain bike like a girl.
• I am proud to sew like a girl.
• I am proud to cook like a girl.
• I am proud to strength train like a girl.
• I am proud to have run 13 half marathons in 2013 like a girl.
• I am proud to have participated in mountain bike races like a girl.

  

  I mountain bike #likeagirl!

• I am proud to love like a girl.
• I am proud to be a digital strategist like a girl.
• I am proud of doing each and everything in my life #likeagirl. My husband would agree he thinks I’m a pretty cool chick – and that’s a GREAT thing :)

Let’s change the conversation. Always wants us to rewrite the rules. They’re taking Twitter by storm – follow @Always or at least check out the hashtag #likeagirl – THOUSANDS of tweets about it, including ones from me. You are following me on Twitter, right?! Make #likeagirl be something you and your family and friends celebrate. Congratulate kick ass women for doing everything #likeagirl. Tell your mom or sister or wife or friend that she’s pretty cool because she’s #likeagirl.

I sew stuff #likeagirl!

#Likeagirl to me means being sincere, hard-working, fierce, fun, compassionate and dedicated. What does #likeagirl mean to you?

Miss FitGab